How to implement personalization programs. Step 3For ease of explanation, let’s associate this stage of development with the “Activation” stage of an average B2B customer journey. Tools…Jun 1, 2021Jun 1, 2021
How to implement personalization programs. Step 2For ease of explanation, let’s associate this step with the “acquisition” stage of a customer journey where the primary business objectives…May 24, 2021May 24, 2021
Comparing recommendation tools: Marketing Cloud Salesforce vs Google Recommendation AI vs AWS…Some of you may think it’s so bizarre to try to compare Marketing Cloud Salesforce’s Recommendation engine, AWS recommendation engine, and…Apr 26, 2021Apr 26, 2021
How personalization drives business impact2 sides of personalization: business and client.Apr 14, 2021Apr 14, 2021
Building Great Personalization: Components (part 2)Component number 2 — Great Delivery Driver (content placement)Mar 27, 2021Mar 27, 2021
Building Great Personalization: Components — Part 1Such as behind every great person there is a great woman, behind every great personalized experience there is a great marketing technology…Mar 21, 2021Mar 21, 2021
Published inChatbots LifeIncrease your list of acquired contacts using chat bot messenger in Facebook.In this article, I’ll provide you with a step-by-step strategy which helps you to conquer the client's acquisition rate. I used this…Jan 14, 2019Jan 14, 2019
Published inChatbots LifeComparing MobileMonkey, Chatfuel, ManyChat, and DialogFlowI believe everyone who’s building ChatBots has the same problem: which platform to use for this particular project, especially if you have…Dec 5, 2018Dec 5, 2018
5 Tips to Grow an Online Following as a CrafterAre you looking for ways to drive more traffic to your iCraft shop in 2018? Or for ways to earn more online broadly?Oct 24, 2018Oct 24, 2018