For ease of explanation, let’s associate this step with the “acquisition” stage of a customer journey where the primary business objectives are the growth of subscriber and follower base. From a personalization point of view — it’s about collecting unique cross-device ids and applying simple segmentation to increase engagement rates…

Some of you may think it’s so bizarre to try to compare Marketing Cloud Salesforce’s Recommendation engine, AWS recommendation engine, and Google’s Recommendation AI as they are so so so different. …

Your Base Ground As soon as you figure out your Business model, product, price, brand mission, brand vision, and brand values, it’s the right time to roll out your sleeves and really dive into understanding your customers. For a successful personalization program implementation, you would need to go far and beyond just Target…

2 sides of personalization: business and client. — We all heard about personalization or customer-centric marketing approaches. Most of what we hear is “it’s the thing”, “it’s the future” but same time, “it’s such a commitment” and “it’s so expensive”, “it’s so difficult”. And I’m not gonna lie to you, it’s not easy. …

Component number 2 — Great Delivery Driver (content placement) Even though a great segment builder is a core element of any personalization tool, it’s definitely not going to be enough. At the end of the day, a personalized experience is about the experience. …

Such as behind every great person there is a great woman, behind every great personalized experience there is a great marketing technology stack. In this series of articles, I’ll walk you through the components that you need to bring your personalization program to life and would describe their different types. Component number 1 - Great Segment Builder …

In this article, I’ll provide you with a step-by-step strategy which helps you to conquer the client’s acquisition rate. I used this strategy in 7 campaigns. The best cost per contact acquisition result was CAD0.20. Intrigued? Step 1. Get your giveaway ad assets ready. Yes. Even though we are talking about chatbots, everything should start with the ad…

I believe everyone who’s building ChatBots has the same problem: which platform to use for this particular project, especially if you have a limited budget and don’t want to spend $ for the subscription service. This’s where this comparison table comes in hand Summary: MobileMonkey “-“s: Difficult to filter the obtained…

Are you looking for ways to drive more traffic to your iCraft shop in 2018? Or for ways to earn more online broadly? It can seem overwhelming, but growing a following is one of the absolute best way to expand your online earnings as a crafter. …