Marina ZubHow to implement personalization programs. Step 3For ease of explanation, let’s associate this stage of development with the “Activation” stage of an average B2B customer journey. Tools…5 min read·Jun 1, 2021----
Marina ZubHow to implement personalization programs. Step 2For ease of explanation, let’s associate this step with the “acquisition” stage of a customer journey where the primary business objectives…6 min read·May 24, 2021----
Marina ZubComparing recommendation tools: Marketing Cloud Salesforce vs Google Recommendation AI vs AWS…Some of you may think it’s so bizarre to try to compare Marketing Cloud Salesforce’s Recommendation engine, AWS recommendation engine, and…2 min read·Apr 26, 2021----
Marina ZubHow to Implement Personalization Program. Step 1Your Base Ground4 min read·Apr 22, 2021----
Marina ZubHow personalization drives business impact2 sides of personalization: business and client.5 min read·Apr 14, 2021----
Marina ZubBuilding Great Personalization: Components (part 2)Component number 2 — Great Delivery Driver (content placement)5 min read·Mar 27, 2021----
Marina ZubBuilding Great Personalization: Components — Part 1Such as behind every great person there is a great woman, behind every great personalized experience there is a great marketing technology…7 min read·Mar 21, 2021----
Marina ZubinChatbots LifeIncrease your list of acquired contacts using chat bot messenger in Facebook.In this article, I’ll provide you with a step-by-step strategy which helps you to conquer the client's acquisition rate. I used this…6 min read·Jan 14, 2019----
Marina ZubinChatbots LifeComparing MobileMonkey, Chatfuel, ManyChat, and DialogFlowI believe everyone who’s building ChatBots has the same problem: which platform to use for this particular project, especially if you have…3 min read·Dec 5, 2018----
Marina Zub5 Tips to Grow an Online Following as a CrafterAre you looking for ways to drive more traffic to your iCraft shop in 2018? Or for ways to earn more online broadly?3 min read·Oct 24, 2018----